3D printed packaging products: Introduction & Significance
3D printing refers to a specific field of manufacturing technology which includes a range of processes and applications. The concept includes construction of parts, layer-upon-layer. In the past few years, 3D printing has witnessed rapid adoption among manufacturers as it completely elimiates the need for tooling. In its initial days, 3D printing had limited applications in the packaging industry, which included prototyping.
However, in recent years, 3D printing has made several strides in applications, and is expected to continue the momentum during the forecast period. 3D printing is now being increasingly used for the construction of final products. 3D printing is anticipated to create immnese opportunity for the growth of the packaging industry, especially during occasions, ranging from corporate events & conferences, to special events with worldwide coverage such as the Olympics.
This arises from the requirement to turn around packaging that relates to that event. 3D printing has equally likely chances of disrupting the packaging industry as nanotechnology. Therefore, the outlook for the growth of the global 3D printed packagingis anticipated to be largely positive.
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A robust research methodology was adopted to determine the market size for 3D printed packaging products.
The collected numbers are primarily obtained from key 3D printed packaging product manufacturers in the world, their product offerings, sales revenues in each market verticals. Sales revenue from 3D printed packagingwas estimated after comprehensive product mapping. Various market and industry experts, which includes sales and marketing heads of 3D printed packaging product manufacturers, independent consultants, and distributors, were contacted to validate the penetration of 3D printed packagingin the total packaging market.
The overall end use market size was determined, and the penetration of 3D printed packaging was determined in eash of the end uses. The total value and demand for 3D printed packagingwas mapped in each end use industry, across the world.
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Key developments & dynamics of the market
3D printing has had a troubling history of competing with alternative technologies for price. However, one of the key characteristics observed in modern consumers is a large affinity towards packaging designs which are more exciting, engaging, and interactive. 3D printing would enable designers and engineers to do just that.
The possibilities with 3D printing in the packaging industry are limitless, especially with bespoke packaging formats. 3D printing is also anticipated to play a pivotal role in the growth of contract manufacturers. 3D printing enables a company to add real-time innovations to a packaging line, efficiently.
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The road ahead
To conclude, 3D printing will eventually be routinely used as a means of manufacturing products related to end use. In the recent years, we have witnessed a growing interest for personalized packaging among brands and packaging manufacturers. For instance, Coca-Cola’s share a coke campaign, Nutella offering personalized jars of chocolate spread displaying the name of the consumer, Heinz running a competition to win a personalized bottle for HP sauce, for Father’s day.
These, and the fact that many beverage and alcohol brands are now selling NFC enabled bottles which can be connected with smartphones, emphasize that the trend of personalized packaging is unlikely to become obsolete any time soon. Therefore, experimenting with 3D printed packaging would be of great interest for these brands. There are several challenges to be faced down the line. High investment is required for 3D printing equipment, along with skilled operators. Also, mass production of large volume glass bottles is a feat yet to be achieved.